Call For Paper Volume:4 Issue:10 Oct'2017 |

Enhanced Privacy in Personalized Web Search

Publication Date : 10/07/2015



Author(s) :

Kalyani R. Kshirsagar , Prof. N.R.Wankhade.


Conference Name :
4th International Conference on Recent Trends in Engineering & Technology(ICRTET-2015) July 2-4,2015 Organized by SNJB's KBJ College of Engineering,Chandwad,Nashik,Maharashtra,India



Abstract :

Web search engines are very important portal for ordinary people that are looking for useful information on the web. Generic search engine cannot identify the users search goals behind the query, if users enter improper keyword, ambiguous keyword and lack of user’s ability to express what they need exactly. Personalized web search overcome these above problem. Personalized web search (PWS) is ability that identifies different users needs who issue the same query for web searching for carry out data retrieval as a part of his/her interests. User hesitated to disclose their private preference information to search engines which has become major issue in personalized web search. Thus, a balance must be stuck between user’s privacy and quality of search. In this paper we have surveyed user attitudes towards the privacy protection and here we have provided methodology for securing rich users profile while transferring the query to the server side using cryptography random4 algorithm. User profiles summarize user’s specific interests into a hierarchical organization according to particular interests.


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