Call For Paper Volume:6 Issue:11 Nov'2019 |

AN OVERVIEW OF IDENTIFICATION OF FRAUDULENT AND GENUINE USERS IN ONLINE ADVERTISING MARKET

Publication Date : 07/03/2017


DOI : 10.21884/IJMTER.2017.4066.IIIYP

Author(s) :

KARTHIK.M , SASI KUMAR.E , SATHISH KUMAR.R , MANI.A.


Volume/Issue :
Volume 4
,
Issue 2
(03 - 2017)



Abstract :

Deceitful or fly-by-night activities are increasing with untrusted data in the application that are referred to as fake data in mobile application. In fact, it is very common for app developers to make use of shaded resources, such as inflating them to commit fraud. Many precautionary measures have been proposed but still, there is limited perceptive and exploration in this area. Deceitful activities are ranked by mining the active periods, namely according to the post (data), of mobile Application. Furthermore, an approach can be designed to find genuineness of user using data mining in the cloud database and indicate to the user according to the results. Thus this system will be more effective and scalable for the detection algorithm in addition to some regularity of swindle tricks.


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AN OVERVIEW OF IDENTIFICATION OF FRAUDULENT AND GENUINE USERS IN ONLINE ADVERTISING MARKET

February 15, 2017