Call For Paper Volume:4 Issue:10 Oct'2017 |

A Literature Review on Personalized Web Search

Publication Date : 31/08/2015

Author(s) :

K.Poornisri , S.Radha Priya.

Volume/Issue :
Volume 2
Issue 8
(08 - 2015)

Abstract :

Web mining is the application of data mining techniques to extract knowledge from Web. Web mining has been explored to a broad degree and different techniques have been expected for a variety of applications that includes Web Search, Classification and Personalization etc.With millions of pages accessible on web, it has become difficult to access relevant information. One possible approach to solve this issue is web personalization. Web Personalization is viewed as an application of data mining and machine learning techniques to frame models of user attitude that can be applied to the task of concluding user needs and adapting future interactions with the ultimate intention of improved user satisfaction. In this paper, we present a survey on personalization on the web, strategies of personalization and their related works.

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A Literature Review on Personalized Web Search

August 28, 2015