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Secure Production in customized web search

Publication Date : 14/12/2014

Author(s) :

V.Manimekalai , Dr.J.Bhuvana , Mr.P.Dhanasekar.

Volume/Issue :
Volume 1
Issue 6
(12 - 2014)

Abstract :

The web search engine has long become the most important portal for ordinary people looking for useful information on the web. However, users might experience failure when search engines return irrelevant results that do not meet their real intentions. Such irrelevance is largely due to the enormous variety of users’ contexts and backgrounds, as well as the ambiguity of texts. Personalized web search (PWS) is a general category of search techniques aiming at providing better search results, which are tailored for individual user needs. As the expense, user information has to be collected and analyzed to figure out the user intention behind the issued query. The solutions to PWS can generally be categorized into two types, namely click-log-based methods and profile-based ones. The click-log based methods are straightforward— they simply impose bias to clicked pages in the user’s query history. Although this strategy has been demonstrated to perform consistently and considerably well, it can only work on repeated queries from the same user, which is a strong limitation confining its applicability. In contrast, profile-based methods improve the search experience with complicated user-interest models generated from user profiling techniques. Profile-based methods can be potentially effective for almost all sorts of queries, but are reported to be unstable under some circumstances.

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Secure Production in customized web search

December 12, 2014